It’s All About Relationships In Business

You may have heard the term “ROI” or “Return On Investment” which has been used a lot in business over the years but today I’m going to talk about another return- “ROR” and the new book out about it called Return on Relationship.

Here’s a little more about the book from the back cover:

Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You’ll discover why ‘That’s the way it’s always been done’ will leave you without any customers. In this book you will also discover:

  • How to Maximize your potential by using the right  community- focused tools on the Internet
  • The importance of moving from convince and convert to converse and convert
  • What main problems will keep you from seeing dramatic results
  • How building engaged and responsive communities around your brand will significantly impact your bottom line

Whether your business is just starting out or if you’ve been a leader in your field for years, in Return on Relationship, Ted Rubin and Kathryn Rose give you a guided tour to taking your company to the next level.

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The book is available for sale on Amazon {find it here}. I am excited to read the book because Ted, one of the authors, is one of my bosses at Collective Bias. I’m so blessed to learn from him and watch him develop relationships using Social Media. It’s amazing to me that he has 100,000+ followers and has built relationships with so many of them. He truly practices ROR in his daily life and knows what he is talking about when it comes to marketing and social media.

About the Authors:

Ted Rubin knows what he’s talking about when it comes to Marketing and Social Media. He has been the Chief Marketing Officer of ELF cosmetics and Open Sky and is currently the Chief Social Marketing Officer of Collective Bias. Collective Bias is a content marketing company that weaves organic social content into real-life stories for brands and retailers. Ted is the #1 followed Chief Marketing Officer on Twitter. Follow him at @TedRubin and follow his hashtag #RonR.

Kathryn Rose is an award-winning, best-selling author, speaker and social media strategist and trainer with clients ranging from multi-million dollar corporations, to small business owners and entrepreneurs. Kathryn has a 20+ year career in sales and marketing that includes successful track record of using a collaborative mindset to increase sales. Follow Kathryn on Twitter at @katkrose.

(Disclosure: I am receiving a copy of Return on Relationship but all thoughts in this post are my own.)

The Gigglin’ Garden Gang #GoGreenNGiggle #CBias


I’ve been trying to become more “green” and really want to help my children learn earth friendly practices. I was excited for the chance to learn more about The Gigglin’ Garden Gang and their eco-friendly line of products. We received a “Go Green and Giggle Set” that included a book, CD, and garden activity kit inside of a tote bag.

Once we took everything out of the tote bag, Jacob wanted to “read” the book to us. He enjoyed looking at the pictures and making up stories about what was happening.

Next it was Daddy’s turn to read the book to Jacob and Lucas. Lucas liked flipping the pages and Jacob pointed things out as Daddy was reading.

After the story it was time to plant our seeds that came with the book. I liked that the directions were pictures so even my three year old who can’t read could tell me what steps came next.

Jacob poured water over the “magic” soil pellets and we watched as the pellets grew. The boys then planted the seeds. They both really liked this step. Lucas, my two year old, kept digging in the soil of the one he planted so Jacob planted the other five.

Once they were done planting the seeds we closed up the container and set it in a sunny spot away from little hands. We then went to listen to the  CD but it didn’t work {I think because our player is old}. I was bummed because I was really looking forward to watching Lucas dance to the music. He does kind of a hop, skip, twirl that is just adorable.

Since most children are visual learners I really liked how the website had pictures of the entire growing process from start to finish. This will be helpful when Jacob is asking questions about our plants because I can show him what will happen next and what our plants will look like in the end.

If you’d like to learn more you can visit The Gigglin’ Gang online. They can also be found on Facebook and on Twitter. You can read more about my experience and see more pictures in my Google+ story.

(Disclosure: This shop has been compensated as part of a social shopper insights study for Collective Bias. All opinions are my own.)

Ornament Tutorial {Frugal Gift Idea} #GlueNGlitter #ElmersHoliday

I found a fun ornament idea through Pinterest and wanted to recreate it. There were so many steps to it and I wanted to make it easier so that even people who weren’t crafty could make something pretty and so that it took less time to make. Here is my super easy, super frugal, and super cute ornament tutorial:

Gather your supplies:

-Clear plastic ornaments that open

-Scrapbook papers (No designs)

-Scrapbook letters

-Scissors (I used X-ACTO Precision Scissors)

-Glue pen (I used CraftBond Dual-Tip Flexible Pen)

-Optional: Double Sided Tape (I used CraftBond Double-Sided Tape)

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Trace the plastic ornament onto your scrapbook paper and cut out the circle.

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Add your scrapbook letters to the paper. You can do initials, words, whatever you'd like just leave space around the edges.

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Use the glue pen to put glue around the edges of the ornament.

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Match the edges of the ornament with the edges of the circle and press down. Hold down for a minute or so to secure. Wipe around outside edges to get extra glue off. It's ok if there is glue inside. It dries clear :)

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Put a ribbon through the hole and glue one side to the other.

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You can also make a bow and attach it with double sided tape if you want a bow instead of a ribbon to hang it.

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They make great gifts, additions to packages, or you can just use them to make your tree look pretty!

You can see more pictures here in my Google+ story.

(Disclosure: This project has been compensated as part of a social shopper insights study for #ElmersHoliday #gluenglitter #collectivebias #CBias. All opinions are my own.)

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Outdoor Decorating With Sears

As I shared last week, we have never had a home with a place to decorate outside so I was really excited to head to Sears to get some outdoor Christmas decorations. There was a lot to choose from but I decided to buy three items to decorate the front of our home.

Our decorations

Here’s a close-up of the reindeer:

White Christmas lights are my favorite and I really like the spiral tree. It was easy to setup and makes the house look instantly festive. After I took this picture we had to move it from the porch because it has to be staked into the ground or else it falls over (it also looks really cute inside). I got two reindeer on sale for a great price and like that they move their heads. I thought about getting a wreath for the front door but didn’t think there would be enough room between the door and the screen door.

Sears had a great outdoor decor section in their store and I liked how they had everything displayed so you could see the products. The only thing I wished I would have seen but didn’t is a Nativity scene. I know they have one in their online store but I would have liked to purchase one when I was shopping in the store since that is what Christmas is about.

Want to decorate the outside of your house, too? Check out the Sears Real Cheer site for great deals and decorating inspiration!

(Disclosure: This shop has been compensated as part of a social shopper insights study for Collective Bias. #CBias #Searsrealcheer All thoughts are my own.)

Tyson Mini Chicken Sandwiches- The Perfect Quick Breakfast! #TysonGoodness #CBias

I am a huge fan of quick, easy meals. I think most busy moms are. I recently tried out the Tyson Mini Chicken Sandwiches and gave them to my kids for breakfast. Found in the freezer aisle, these sandwiches can be stuck in the microwave right in their wrapper and are ready in just minutes. How’s that for easy?!

I like them because I can wrap them in a paper towel and the kids can eat them in the car if we are in a hurry to get to preschool, Bible Study, or therapy. They are also great to make at home because I can cook them while getting out the fruit and pouring the milk, set them on cute plates, and then give my children this for breakfast:

I love these animal plates because they have little compartments for the fruit and they start the boys day with a smile :) Jacob liked the sandwiches and daddy snuck one later and thought they were delicious, too! I wasn’t sure if I’d like them because I thought the sandwiches may get soggy from condensation in the wrapper while cooking but I was very pleased to discover that the bun didn’t get soggy. I liked the taste of the sandwich, too, so I would definitely purchase them again!

Lucas loves his breakfast!

Want to try these out for yourself? Look to see if the Tyson Mini Chicken Sandwiches are in a store near you here. You can get a free $5 Walmart gift card when you purchase two boxes of Tyson Mini Chicken Sandwiches. Get paid to eat??!! Yes, please! Go here to get the details.

Check out my shopping trip for this product (and see more pictures) here.

(Disclosure: This shop has been compensated as part of a social shopper insights study for Collective Bias. #CBias #TysonGoodness All thoughts are my own!)

Outdoor Decoration Shopping At Sears

I love Christmas. It’s my favorite time of the year. I also love decorating for it. {I have been guilty of decorating on Halloween night before!} This year we dragged out our Christmas decorations and set up our tree in the middle of November.

We have a lot of indoor decorations but no outside ones. Last year we moved at the end of November into a house for the first time so we didn’t put any decorations up and we didn’t have any from previous years in the apartment so I headed out to Sears to buy some decorations for outside.

I used to think of Sears as a tools and appliance store but I discovered that they had so much more when I went shopping in their “toy shop” at Christmas last year. I found the Christmas decorations near the workout machines. They had a couple aisles of indoor decor and a large section of outdoor decor. Here are some of the things that I found:

Spiral Tree

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Lighted characters

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M&M Lawn Characters

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Pre-lit Wreath

They had so many great things it was hard to choose which I wanted to purchase to decorate my front yard. To see what other items I found you can check out my Google+ story or check out Sears Real Cheer site to get some inspiration for decorating your own home (inside and outside).

Pictures to come next week after I get all of my outdoor decorations up!

(Disclosure: This shop has been compensated as part of a social shopper insights study for Collective Bias. #SearsRealCheer #CBias All thoughts are my own.)

Halloween “BOO!” Bag With Mars Chocolates


It’s always fun to do something for other people and this weekend I got to put together a candy bag for a fellow blogger. When I signed up for this activity I was able to choose any blogger in Collective Bias‘ Social Fabric Community. I chose someone who I had the chance to meet on a blogging trip and someone that had been working so hard to make our community the best it can be. I can’t say who it is yet because I want it to be a surprise when she gets the box! :)

I headed to Walmart and found a whole aisle full of candy.

I had a hard time choosing which candy to buy. Not only was I making this bag but I wanted to pick up my candy to pass out on Halloween as well. I had my little “assistant” with me and he wanted to get some candy for himself, too.

How could I say "no"?

Once we chose our candy we picked up a few more items and then headed in search of items to make our bag. I found a cute gift bag in one of the Halloween aisles and then I wanted to find some puffy paint to decorate it so I went in the craft aisles. I found some glitter gel pens and headed to the checkout.

Once I got home I started on decorating my bag. I used Elmer’s Glitter Glue pens to outline the candy corn and words on the bag. That is all I had planned on doing but once I did so I thought it still looked a little plain. That’s when Sinisa suggested I glue some White Chocolate Candy Corn M&M’s to the bag. I thought it was a great idea so I took my half eaten candy bag and sorted out the colors and laid them out on the candy corn image on the bag. I had plenty for the white and yellow part and just enough orange ones so I got out my Elmer’s Craft Bond All-Purpose Glue and glued them down on the bag.

I thought the bag turned out great. The only problem I had was figuring out how to get the candy in the bag without any M&M’s falling off of it. I gathered up all of my candy and put it in the bag while the bag was laying down on the table and planned to ship it that way, too, so it made it to the blogger’s house intact.

The chocolate candies I chose to include were: Peanut M&M’s, Milky Way, Milk Chocolate M&M’s, Twix, and Snickers.

To learn more you can view my ThisMoment story HERE.  #DontBeTheDarkHouse

(Disclosure: This shop has been compensated as part of a social shopper insights study for Collective Bias #CBias All opinions are my own!)

(Linked up to- Under $100 Linky Party, Frugal Friday, Fun For Kids Friday, Friday Favs)