Sinisa and I have spent the past couple days trying out a new iPhone app for a location-based interest network called Evzdrop. Evzdrop lets people stay connected to what’s happening at places in real time. The free mobile app and Web platform allow users to “evzdrop” to get an inside look at any place they’re interested in through the people who are present and posting about what’s going on at any given moment.
Here’s what makes Evzdrop different from other location-based networks:
Evzdrop lets users “listen in” from nearby or afar. Was the referee correct on that controversial call? Use Evzdrop to see what people at the game have to say. How does the band sound from the front row? Check out the comments and photos on Evzdrop, either via the mobile app or Web platform. Thinking about visiting a certain bar on your business trip next month? See what people at the venue right now are saying about their experience on Evzdrop.
Evzdrop gives consumers a voice. Even if you have 10,000 Twitter followers, chances are they are only interested in a small portion of your tweets because the content can vary so widely. Evzdrop gives people a large network with a targeted following by providing them a microphone through which to broadcast their experience at that point in time. The platform allows you to be heard where and when it matters most: in the moment
Evzdrop’s geo-fencing technology allows users to Drop anonymously while still maintaining credibility. Mobile users often want to be heard but don’t necessarily want to be found, and Evzdrop’s Stealth mode lets users contribute while still protecting individual privacy. By design, all Drops are location-verified, but consumers are able to use the Stealth function to post anonymously if they choose, and location makes their insights valid.
Evzdrop allows consumers to influence change. When a user Drops, it sends a ripple effect through the app, reaching other users who are tuned in to Radar or that particular place. Evzdrop’s common connection – location – means that users are able to reach a constantly changing set of people who share similar interests. But consumers aren’t the only people listening; businesses are too. In many ways, Evzdrop serves as a digital comment box that’s open to the public.
Evzdrop brings focus and relevance to the overwhelming amount of content being created on social media. Evzdrop employs the interest graph as the thread that ties its network together, letting you listen in to the places you care about. The app provides a collective snapshot of a location at any given time and opens up a lens of insight well beyond one’s social network.
We’ve been asked to use the app as we go about the week so we can give my readers and followers and the members of the Chicago Blogger Network a peek into the lives of a busy mom and dad on the go. You can follow us as we “drop” our locations around the suburbs of Chicago by following us on Twitter. My handle is @aliciamarie112 and Sinisa’s is @DADofJAKEnLUKE :)
We will be back this weekend with a full review of the app and the network!
(Disclosure: I am being compensated for being an Evzdrop Ambassador for the week.)